Recently, I’ve been quoted in a popular eBook about the $1 Ad Trick I learned from my friend up north Matt Astifan. People loved it, but they also had plenty of questions – so I made a tutorial video.
The main purpose of this technique is to spend as little as $1 per day, and get the content from your Facebook Business page in front of as many within your existing target audience as possible.
By default, Facebook uses something called EdgeRank – which basically just means they see how popular your content will be and show it to about 16% of your audience. If it’s getting a lot of likes and comments, your score goes up and more people see it.
We wanted to implement a way to reach a drastically higher percentage (near 100% of people who log on to Facebook within your targeting parameters), but didn’t cost very much at all. The solution was this exact strategy, enjoy!
Resource: Facebook Power Editor
UPDATE: Screenshot Example
A few of you are having trouble getting exposure of your content after getting the ad approved. We wanted to include this screenshot to so you the results of what happens when you successfully implement this strategy.
Not only did our post get in front of 622 people, but the organic results were actually improved to 329 organic over 222 organic of the prior post.
Suggestions if you’re having trouble getting exposure.
1.) Increase your daily bid temporarily to “signal” to Facebook that you’re looking to get serious about advertising on the platform. This is anecdotal but several people I know who consistently launch Facebook campaigns do a large budget up front to get an ad some initial traction. It appears to work.
2.) You may not be in a “competitive niche”, but you may have an audience who has other targeting factors that include them in a competitive niche. As with all strategies your mileage will vary, but play around with different CPM pricing to see if one of them “tips” and starts getting your ad shown.
There is no evidence so far to support the idea that Facebook actually closed off this from working, but it is apparent to me at least that there’s a wide variety in the size, type, and interest of the audience that every one is trying this strategy on.