Get More Traffic, Leads & Sales For Your Business.

Kickstart Your SEO w/Spencer Haws

Spencer Haws Podcast CoverHappy Black Friday everyone!

Hope you had plenty of time yesterday to catch up with family and get lots of turkey, mashed potatoes and gravy.

For those who aren’t in the United States, I just hope you had a terrific Thursday 🙂

Had the chance this week to grab the ear of successful SEO marketer Spencer Haws and see how businesses who market online can be successful with their SEO strategy.

We lay out the 4 key things required for generating tons of traffic from Google and other search engines (that keeps on flowing). This is a great strategy for those who want to build a sustainable business.

This podcast is especially helpful for those who are just getting started with SEO, or have been doing SEO but struggling to get the results they are really looking to achieve.

Really hope you enjoy this podcast!


July Analytics Update

We kept getting the same questions again and again from customers…

“Why is my contest converting so poorly?”

But after deeper investigation, many of the campaigns were actually doing extremely well. But they “appeared” to be doing poorly because of some referral channels converting low in general (I’m looking at you Twitter).

Those channels are still responsible for hundreds of thousands of leads for our customers, but the data was misleading.

What made it even worse was that people were comparing this average conversion rate to what we all see on email and advertising conversion to a regular old squeeze page.

So we addressed the issue head on as we’re known to do…


Running a CASL Compliant Contest

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The primary incentive for a business to run a contest is to grow their email list and social influence. This is exactly why 10’s of thousands of businesses have chosen Contest Domination as their platform of choice.

So what are you supposed to do with Canada’s Anti-Spam Legislation (CASL for short), and how do you get explicit consent to email subscribers?

We have you covered! Let’s break down what CASL is really all about, and how we’ve given you a 1-click way to be compliant.

CASL goes into effect on July 1st, 2014.

(Note: We are not lawyers, and this does not constitute legal advice. Consider this a self-help guide and seek legal counsel if you are unsure of your state of compliance.)


All New “Do Everything” Template

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Today is an exciting day for us, because we can finally reveal a template we’ve been working on for a while behind the scenes.

This one is much more special to us than any other template we’ve released because we’ve written everything from the ground up. This template is going to set the direction for all future templates released on Contest Domination.


Facebook Organic Reach Plummeting

Contest Domination FB Reach
If you haven’t noticed, Facebook has been making changes that are dramatically reducing the number of “organic” fans that see the content you post.

In a not so subtle way, they told Ad Age that you’ll need to be buying Ads if you want to expand your reach. No such thing as a free lunch…

This is no different (but you shouldn’t be surprised), you’ll just need to adjust.

Don’t worry though, I’ve got some great ways to help you overcome this steep decline in organic reach. Both methods can be implemented TODAY.


With Our Powers Combined…

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We have some exciting news to share with you today, and while it may seem a little nerdy – the long run benefits will be immense. Your contests are now load balanced.

Load what? Let me translate.

In plain English: We’ve made serious upgrades that now allow us to handle many, many times more concurrent visitors without breaking a sweat.

Our previous solution served us very well, but with an average of 1,000 visits per hour we’ve been feeling the stress of a growing application. Great problems to have 🙂

You may have noticed a few hiccups along the way of us making this transition, but they has not been in vain. We’ve been working our tails off to get things purring and the results are starting to pay off.

Expect more optimizations to come over the next few days that will lead to improved page load times and overall app responsiveness.

There are a few important things to note for our Business and Agency customers who are using domain mapping.


$1 Facebook Ad Trick (Beat EdgeRank)

Recently, I’ve been quoted in a popular eBook about the $1 Ad Trick I learned from my friend up north Matt Astifan. People loved it, but they also had plenty of questions – so I made a tutorial video.

The main purpose of this technique is to spend as little as $1 per day, and get the content from your Facebook Business page in front of as many within your existing target audience as possible.


3 Updates For Contest Domination

We are extremely happy to announce 3 updates for Contest Domination that we think customers are going to absolutely love.

This update for Fall 2013 is packed full of things that will hopefully delight you, and not only make your life easier but help you give your contestants a better experience.

Feature #1: “Easy Entry”

Easy Entry Merge

Expect this to help you crush your conversion numbers for direct traffic from your existing email list. We’ve been looking for ways to make it easier for an existing audience to participate in contests, without having to do much effort.


New YouTube External Subscribe Button

YouTube Subscribe Button
We’re huge fans of things that help you build up an audience on a platform to engage with over time. Of course, we’re the biggest fans of this happening when it’s an email list (but those of you with the new Gmail tab interface know even that can be troublesome).

However, for all bad things – you can often find good in the world too. Just recently, Google finally added a pretty (and official) subscribe button for YouTube!

There are several different types you can choose from, which are pictured below.


Photos As “Organic” Promoted Content

Contest Domination Photo Contest Audi R8
Did you know that photos boost social engagement by 120% (source: AllFacebook)? Then you have networks like Pinterest where photos are the only medium to share, period.

As businesses and marketers, we’ve been trying to figure out ways to game this rich format to our advantage. From blending lists of curated, engaging quote photos on Facebook (and sneakily putting in pure ads within an album), to flat out forcing people to like, pin, and tweet photos that are blatantly ads.

But have we been going about it all wrong? Up until now, every form of turning photos into ads has been “interruption marketing”. The content has been painfully obvious as to it’s intent. Even worse, it has been the practice of brands that run Pinterest contests to “force” the user into curating a single Pin Board with a specific name.

How many more flags can we ask users to put up that they are participating in a promotion? I believe as an industry we can do better.